TOTAL-BWF Partnership In Action: Unrivalled Stamina. Unbeatable Performance.

Total and BWF first announced their landmark partnership in 2015, which will continue until 2018 as a Title sponsor to all BWF Major Events (Sudirman Cup, Thomas & Uber Cup, World Championships) and until 2017 the BWF World Superseries Tournaments in China, India, Malaysia and Indonesia.

TOTAL – BWF – Logo

BWF VISION

BWF is the international governing body of the sport of badminton, recognised by the International Olympic Committee. The purpose and objective of BWF includes regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

TOTAL – BWF – Poul Erik Høyer

“It is significant that one of the major players in the global energy industry will now be partnering with badminton – the fastest racket sport which also requires incredible stamina,” said BWF president Poul-Erik Høyer.

TOTAL ACTIVATIONS

To fully activate Total’s Title Sponsorship with a key focus to promote the TOTAL QUARTZ lubricants range, our iconic Robot Quartz was transformed into an energetic manga-inspired badminton player to showcase an epic performance powered by endurance.

TOTAL- BWF – Stephane Lagrue

“Total is always pushing the boundaries when it comes to performance and endurance of car engines with our TOTAL QUARTZ lubricants. The same values and attributes can be applied to badminton, which is a racket sport that requires agility, performance and stamina, especially during bursts of attack and defense,” said Mr Stephane Lagrue, Specialties Vice President, Total Marketing & Services Asia Pacific.

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