Total BWF Partnership in Action | Total Asia Pacific – Singapore

TOTAL-BWF Partnership: Breakthrough Performance

BWF VISION

The Badminton World Federation (BWF)  is the international governing body of the sport of badminton, recognised by the International Olympic Committee. The purpose and objective of BWF includes regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

TOTAL ACTIVATIONS

“Total is always pushing the boundaries when it comes to performance and endurance of car engines with our TOTAL QUARTZ lubricants. The same values and attributes can be applied to badminton, which is a racket sport that requires agility, performance and stamina, especially during bursts of attack and defense,” said Ms Christine Richard, Specialties Vice President, Total Marketing & Services Asia Pacific.

With a key focus to promote the TOTAL QUARTZ lubricants range in lieu of the badminton sponsorship, our iconic RobotQuartz transforms into a modern and energetic badminton player to showcase a breakthrough performance on the court.

View all TOTAL-sponsored tournaments here or follow us on Facebook

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